{"product_id":"consumer-behavior-theories-convergence-of-divergent-perspectives-with-applications-to-marketing-and-management-paperback","title":"Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management - Paperback","description":"\u003cp\u003eby \u003cb\u003eRajagopal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRajagopal\u003c\/b\u003e is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 196\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796105756960,"sku":"9781947441149","price":23.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4910b7772603c26e6ca036a1c213fbc7.webp?v=1780750570","url":"https:\/\/ebocreations.com\/products\/consumer-behavior-theories-convergence-of-divergent-perspectives-with-applications-to-marketing-and-management-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}