{"product_id":"consumer-nationalism-in-china-examining-its-critical-impact-on-multinational-businesses-hardcover","title":"Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMaggie Ying Jiang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eMaggie Ying Jiang is currently a tenured Associate Professor in the School of Social Sciences at UWA. Maggie's research interests and publications mainly include cross-cultural communication, social media, and public relations. She also conducts strategic communication training for a wide range of organizations.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 14, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752528216352,"sku":"9781839982859","price":188.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b91b939b0413f5d9f3ffb00c7ae71e51.webp?v=1779998184","url":"https:\/\/ebocreations.com\/products\/consumer-nationalism-in-china-examining-its-critical-impact-on-multinational-businesses-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}