{"product_id":"contemporary-issues-in-digital-marketing-paperback","title":"Contemporary Issues in Digital Marketing - Paperback","description":"\u003cp\u003eby \u003cb\u003eOuti Niininen\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBig Data, Artificial Intelligence and Analytics in Digital Marketing\u003c\/li\u003e \u003cli\u003eEmerging technologies and how they can enhance User Experience\u003c\/li\u003e \u003cli\u003eHow 'digital' is changing servicescapes\u003c\/li\u003e \u003cli\u003eIssues surrounding ethics and privacy\u003c\/li\u003e \u003cli\u003eCurrent and future issues surrounding Social Media\u003c\/li\u003e \u003cli\u003eKey considerations for the future of Digital Marketing\u003c\/li\u003e \u003cli\u003eCase studies and examples from real-life organisations\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eUnique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOuti Niininen \u003c\/b\u003eteaches Digital Marketing at the University of Jyväskylä School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi's research has been published in, for example, \u003ci\u003eIndustrial Marketing Management\u003c\/i\u003e, \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003eTourism Management\u003c\/i\u003e, \u003ci\u003eTourism Analysis\u003c\/i\u003e, \u003ci\u003eJournal of Travel and Tourism Marketing \u003c\/i\u003eand \u003ci\u003eJournal of Services Marketing \u003c\/i\u003eand she is the Co-editor in Chief for Evolving Pedagogy. Outi won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51785718333728,"sku":"9780367555351","price":110.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/32b258857d51d579b7f55fa783432311.webp?v=1780618958","url":"https:\/\/ebocreations.com\/products\/contemporary-issues-in-digital-marketing-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}