{"product_id":"contemporary-issues-in-luxury-brand-management-paperback","title":"Contemporary Issues in Luxury Brand Management - Paperback","description":"\u003cp\u003eby \u003cb\u003eSylvie Studente\u003c\/b\u003e (Editor), \u003cb\u003eEleonora Cattaneo\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.\u003c\/p\u003e \u003cp\u003eApproaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.\u003c\/p\u003e \u003cp\u003eWith additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSylvie Studente\u003c\/strong\u003e is Assistant Professor at Regent's University London.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEleonora Cattaneo \u003c\/b\u003eis Professor of Marketing at César Ritz Colleges Switzerland.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 162\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 9.69 x 6.85 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748063674656,"sku":"9780367859305","price":97.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/01a7c36256fa764fa9fa572d2e3ec7cb.webp?v=1779903858","url":"https:\/\/ebocreations.com\/products\/contemporary-issues-in-luxury-brand-management-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}