{"product_id":"content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money-hardcover","title":"Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJoe Pulizzi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom one of today's leading experts in content marketing, \u003ci\u003eContent Inc. \u003c\/i\u003eis the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience.\u003ci\u003e Content Inc\u003c\/i\u003e. walks you through the entire process, showing how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eChoose a marketable content topic\u003c\/li\u003e\n\u003cli\u003eFigure out where little or no competition exists\u003c\/li\u003e\n\u003cli\u003eChoose your top channel for disseminating content\u003c\/li\u003e\n\u003cli\u003eBuild long-term customer loyalty\u003c\/li\u003e\n\u003cli\u003eMonetize your product or service\u003c\/li\u003e\n\u003cli\u003eExpand your content into multiple channels\u003c\/li\u003e\n\u003cli\u003eSell your content asset or scale it into a large enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.\u003cp\u003e\u003c\/p\u003e\u003ci\u003eContent Inc\u003c\/i\u003e. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.\u003cp\u003e\u003c\/p\u003eApply the methods laid out for you in \u003ci\u003eContent Inc\u003c\/i\u003e., and create the business of your dreams.\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eContent creators are the rock star entrepreneurs of the 21st century, and \u003ci\u003eContent Inc.\u003c\/i\u003e delivers your winning business model.\u003cbr\u003e\u003cb\u003eBrian Clark\u003c\/b\u003e, Founder of Copyblogger and Unemployable \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"What if you launched a business with nothing to sell, and instead focused first on service the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling.\"\u003cbr\u003e--\u003cb\u003eAnn Handley\u003c\/b\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author of \u003ci\u003eEverybody Writes\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.\"\u003cbr\u003e--\u003cb\u003eDon Schultz (1934 - 2020)\u003c\/b\u003e, The \"father of integrated marketing,\" Professor at Northwestern University's Medill School of Journalism, and author of 13 books. \u003cp\u003e\u003c\/p\u003e\"Use this as your roadmap to startup success.\"\u003cbr\u003e--\u003cb\u003eSally Hogshead\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author, \u003ci\u003eHow the World Sees You\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Now there is a better way to promote your business.\"\u003cbr\u003e--\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, Chief evangelist of Canva and author of \u003ci\u003eThe Art of the Start 2.0\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written.\"\u003cbr\u003e--\u003cb\u003eJay Baer\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eYoutility\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe's \u003ci\u003eContent Inc.\u003c\/i\u003e model.\"\u003cbr\u003e--\u003cb\u003eJohn Lee Dumas\u003c\/b\u003e, founder, EntrepreneurOnFire \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoe Pulizzi \u003c\/b\u003eis one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 9.1 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 24, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765293023520,"sku":"9781264257546","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8571363c5653b098890bcab9bf858d6d.webp?v=1780266125","url":"https:\/\/ebocreations.com\/products\/content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}