{"product_id":"content-marketing-strategies-for-dummies-paperback","title":"Content Marketing Strategies for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eStephanie Diamond\u003c\/b\u003e (Author), \u003cb\u003ePaul D. Clifford\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDrive your content marketing campaign toward success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBlogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. \u003ci\u003eContent Marketing Strategies For Dummies\u003c\/i\u003e explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. \u003c\/p\u003e\u003cp\u003eContent marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAnalyze customer data to better understand your target audience's journey\u003c\/li\u003e \u003cli\u003eLeverage social platforms, such as Facebook and Twitter, to develop channel promotions\u003c\/li\u003e \u003cli\u003eCreate and curate intelligent, engaging content that leads to action\u003c\/li\u003e \u003cli\u003eBuild upon your previous success with closed-loop analysis\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, \u003ci\u003eContent Marketing Strategies For Dummies\u003c\/i\u003e tells you how to gain a critical, competitive advantage through targeted content marketing strategies.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Analyze customer data to understand the buyer's journey\u003c\/li\u003e \u003cli\u003e Create and curate content that instantly engages your audience\u003c\/li\u003e \u003cli\u003e Use social platforms to develop channel promotions\u003c\/li\u003e \u003cli\u003e Develop customer personas that help you write targeted content\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eCreate usable content for your customers and turn them into brand ambassadors!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eOnline networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it's where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how! \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eFirst, get their attention\u003c\/b\u003e -- find out what captures attention and learn how to make your message stand out\u003c\/li\u003e \u003cli\u003e \u003cb\u003eKnow who you are\u003c\/b\u003e -- clarify your company's focus and research how your customers view your brand\u003c\/li\u003e \u003cli\u003e \u003cb\u003e\"C\" how it's done\u003c\/b\u003e -- learn to use each step of the Five C cycle to develop and document your content marketing strategy\u003c\/li\u003e \u003cli\u003e \u003cb\u003eGet everyone on board\u003c\/b\u003e -- sell your strategy to company stakeholders and choose key performance indicators to chart your progress\u003c\/li\u003e \u003cli\u003e \u003cb\u003eMaster storytelling\u003c\/b\u003e -- identify the stories your customers will relate to and learn the secrets of telling them masterfully\u003c\/li\u003e \u003cli\u003e \u003cb\u003eChannel your plan\u003c\/b\u003e -- understand how to craft content for different distribution channels and set up a plan for each one\u003c\/li\u003e \u003cli\u003e \u003cb\u003eReview and rework\u003c\/b\u003e -- see how to effectively review, reevaluate, and refine your strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Free mind maps and work-sheets to help you get the job done\u003c\/li\u003e \u003cli\u003e Help explaining content marketing to others in your company\u003c\/li\u003e \u003cli\u003e Tips for getting buy-in\u003c\/li\u003e \u003cli\u003e How to learn more about the customer experience\u003c\/li\u003e \u003cli\u003e Ways to pinpoint gaps in your content\u003c\/li\u003e \u003cli\u003e Systems and processes for getting content out there fast\u003c\/li\u003e \u003cli\u003e Why frequent review is a must\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephanie Diamond\u003c\/b\u003e is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com\/blog.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.2 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 26, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761083875616,"sku":"9781119154549","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/05cb8d666c41ff77646fe1eeea501a45.webp?v=1780199227","url":"https:\/\/ebocreations.com\/products\/content-marketing-strategies-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}