{"product_id":"content-strategy-connecting-the-dots-between-business-brand-and-benefits-paperback","title":"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits - Paperback","description":"\u003cp\u003eby \u003cb\u003eRahel Anne Bailie\u003c\/b\u003e (Author), \u003cb\u003eNoz Urbina\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIf you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 28, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796645085472,"sku":"9781937434168","price":57.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c16cf822814ff78a8096c091fbb23fe3.webp?v=1780764026","url":"https:\/\/ebocreations.com\/products\/content-strategy-connecting-the-dots-between-business-brand-and-benefits-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}