{"product_id":"convert-every-click-make-more-money-online-with-holistic-conversion-rate-optimization-paperback","title":"Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization - Paperback","description":"\u003cp\u003eby \u003cb\u003eBenji Rabhan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). \u003ci\u003eConvert Every Click\u003c\/i\u003e introduces an expanded vision of CRO that the author, Benji Rabhan, calls \"holistic conversion rate optimization.\" Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTeaches proven strategies for increasing conversions across your entire business\u003c\/li\u003e \u003cli\u003eDetails various split testing and data gathering methods and when to use each one\u003c\/li\u003e \u003cli\u003eUnveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith guidance from \u003ci\u003eConvert Every Click\u003c\/i\u003e, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCan You Really Convert \u003ci\u003eEvery\u003c\/i\u003e Visitor to Your Website?\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eYour company website exists to increase sales and capture leads, right? Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites.\u003c\/li\u003e \u003cli\u003eConvert Every Click presents a comprehensive, accessible approach to increasing profits through Holistic Conversion Rate Optimization. Marketing expert Benji Rabhan details the psychology behind why website visitors respond to different elements on your website and other marketing such as e-mail and online advertising. Once you understand the psychology, you can consistently improve the number of people converted into customers or leads.\u003c\/li\u003e \u003cli\u003eA uniquely holistic view of conversion rate optimization and a twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is your guide to creating the right visitor experience for all the different people who engage with your company's marketing.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBenji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e--PERRY MARSHALL, coauthor of\u003c\/b\u003e Ultimate Guide to Google AdWords\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCan You Really Convert \u003ci\u003eEvery\u003c\/i\u003e Visitor to Your Website?\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eYour company website exists to increase sales and capture leads, right? Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites.\u003c\/li\u003e \u003cli\u003eConvert Every Click presents a comprehensive, accessible approach to increasing profits through Holistic Conversion Rate Optimization. Marketing expert Benji Rabhan details the psychology behind why website visitors respond to different elements on your website and other marketing such as e-mail and online advertising. Once you understand the psychology, you can consistently improve the number of people converted into customers or leads.\u003c\/li\u003e \u003cli\u003eA uniquely holistic view of conversion rate optimization and a twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is your guide to creating the right visitor experience for all the different people who engage with your company's marketing.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Benji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003e--PERRY MARSHALL, coauthor of\u003c\/b\u003e Ultimate Guide to Google AdWords\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBENJI RABHAN\u003c\/b\u003e is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 9.01 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 23, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761092034848,"sku":"9781118759677","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f52ff30fc97f31254e245a679bb6b55b.webp?v=1780199481","url":"https:\/\/ebocreations.com\/products\/convert-every-click-make-more-money-online-with-holistic-conversion-rate-optimization-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}