{"product_id":"converted-the-data-driven-way-to-win-customers-hearts-hardcover","title":"Converted: The Data-Driven Way to Win Customers' Hearts - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNeil Hoyne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eWhen the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.\u003c\/b\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eUnder pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. \u003cp\u003e\u003c\/p\u003eBut what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In \u003ci\u003eConverted\u003c\/i\u003e, you will learn how to: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e-\u003c\/b\u003e Understand the full value of each relationship \u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e Engage in an ongoing conversation with your best customers \u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e Ask the right questions so you can anticipate your customers' needs \u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e Find more great customers \u003cp\u003e\u003c\/p\u003eA real person is always on the other end of the transaction. \u003ci\u003eConverted \u003c\/i\u003eshows you how to win their hearts.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNeil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more \"data driven.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. This is his first book. He hopes you like it.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 7 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 22, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51767351476512,"sku":"9780593420652","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b4aab9583b567be1dc6d1faaf0660046.webp?v=1780309723","url":"https:\/\/ebocreations.com\/products\/converted-the-data-driven-way-to-win-customers-hearts-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}