{"product_id":"corporate-communication-and-integrated-marketing-communication-audience-beyond-stakeholders-in-a-technological-age-hardcover","title":"Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - Hardcover","description":"\u003cp\u003eby \u003cb\u003eChristina L. McDowell Marinchak\u003c\/b\u003e (Author), \u003cb\u003eSarah M. Deiuliis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChristina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business.\u003c\/p\u003e\u003cp\u003eSarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 118\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780689723680,"sku":"9781498566827","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5353a6f15a9a624a1c5d507c3b8ebc16.webp?v=1780534479","url":"https:\/\/ebocreations.com\/products\/corporate-communication-and-integrated-marketing-communication-audience-beyond-stakeholders-in-a-technological-age-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}