{"product_id":"corporate-explorer-fieldbook-how-to-build-new-ventures-in-established-companies-paperback","title":"Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies - Paperback","description":"\u003cp\u003eby \u003cb\u003eAndrew Binns\u003c\/b\u003e (Author), \u003cb\u003eEugene Ivanov\u003c\/b\u003e (Author), \u003cb\u003eMichael Tushman\u003c\/b\u003e (Introduction by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild an innovative new startup using the resources of an existing corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook: How to Build New Ventures in Established Companies\u003c\/i\u003e is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.\u003c\/p\u003e \u003cp\u003eYou'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003ewill also teach you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction\u003c\/li\u003e \u003cli\u003ePerform customer discovery interviews for ideating, incubating, and scaling ideas\u003c\/li\u003e \u003cli\u003eGenerate breakthrough ideas from within large companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn indispensable companion to the newly published \u003ci\u003eCorporate Explorer: \u003ci\u003eHow to Build New Ventures in Established Companies\u003c\/i\u003e\u003c\/i\u003e, the \u003ci\u003eCorporate Explorer Fieldbook\u003c\/i\u003e is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical, hands-on manual for innovating from within the corporate structure\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR CORPORATE EXPLORER FIELDBOOK \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Corporate Explorers help drive innovation by bringing new ideas into organizations, securing the backing to deliver and ultimately build or expand new businesses. The \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003eis an indispensable guide for any-one who aspires to play this role. It is a hands-on guide written by practitioners, for practitioners. The authors have the scars to prove that they have done the things that they are writing about.\"\u003cbr\u003e \u003cb\u003e--DAN OLLEY\u003c\/b\u003e, Chief Executive Officer, Hargreaves Lansdown \u003c\/p\u003e\u003cp\u003e\"The value of the \u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003eis in the practical detail and application case studies. This allows me to see what the leaders were aiming to do and how they used these specific levers to execute change. It helps to learn from real-world examples and not just theoretical concepts.\"\u003cbr\u003e \u003cb\u003e--DR. ALEXANDER BOCKELMANN\u003c\/b\u003e, Group Chief Technology Officer, Baloise Group \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eCorporate Explorer Fieldbook \u003c\/i\u003ecombines hard-won knowledge from seasoned practitioners with deep research insights, to create the perfect travel companion for any corporate innovation journey.\"\u003cbr\u003e \u003cb\u003e--GABY APPLETON\u003c\/b\u003e, Chief Digital Product Officer, RX Global\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDREW BINNS \u003c\/b\u003eis an advisor to business leaders on innovation and change. He is a director of Change Logic, a strategic innovation consultancy, and an award-winning author and speaker. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEUGENE IVANOV, \u003c\/b\u003ePhD, is a former research scientist who specializes in helping organizations use open innovation to solve complex technical and business problems.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9.26 x 7.42 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 29, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51764183400736,"sku":"9781394159222","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/14e5805e78c570eb2183db37f91ca67b.webp?v=1780245025","url":"https:\/\/ebocreations.com\/products\/corporate-explorer-fieldbook-how-to-build-new-ventures-in-established-companies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}