{"product_id":"courteous-capitalism-public-relations-and-the-monopoly-problem-1900-1930-hardcover","title":"Courteous Capitalism: Public Relations and the Monopoly Problem, 1900-1930 - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDaniel Robert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA provocative history of how corporate titans in the 1920s used a massive public relations campaign to transform public opinion on big business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the early twentieth century, as Americans erupted in righteous indignation over the flagrant abuses of big business, utility executives faced an existential crisis. With calls for strict regulation or outright government ownership of utilities, how could streetcar, electricity, and telephone executives thwart municipal ownership, rein in regulation, and secure huge profits? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCourteous Capitalism\u003c\/i\u003e, Daniel Robert reveals how utility executives answered this question by launching the largest nongovernmental public relations campaign the nation had ever seen. In part, this campaign encouraged managers to compel their clerks to exude \"courtesy,\" \"sunshine,\" and \"patience\" toward customers. Rather than bribe the few, executives would convert the many using a combination of emotional labor and improved customer service. At the same time, executives organized the widespread manipulation of the press, schools, radio, and movies. \u003c\/p\u003e\u003cp\u003eAt once a labor history of clerks and a social history of consumers, \u003ci\u003eCourteous Capitalism\u003c\/i\u003e offers an intriguing new argument for why a major reform goal of Progressives faded and why Americans changed their minds regarding corporate monopolies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDaniel Robert\u003c\/b\u003e is a historian who specializes in American history, business history, and the history of science and technology.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 28, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780683464992,"sku":"9781421447346","price":111.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7d0d8422c40eefb2c1d4cbc511e5e02b.webp?v=1780534357","url":"https:\/\/ebocreations.com\/products\/courteous-capitalism-public-relations-and-the-monopoly-problem-1900-1930-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}