by Jim Stephens (Author)

It's almost like a bad joke:

Question: "What did the CPA marketer earn?"

Answer: "Two dollars and thirty-seven cents."

Question: "What did the CPA marketer spend to get it?"

Answer: "Five hundred and fifty dollars."It's happened this way, more than people like to admit - but it doesn't have to be this way. The most common causes of CPA disappointment are:

-Insufficient market research

-Failure to track daily expenses

-Lack of basic business knowledge