{"product_id":"creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs-paperback","title":"Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs - Paperback","description":"\u003cp\u003eby \u003cb\u003eKen Kocienda\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e* \u003ci\u003eWALL STREET JOURNAL \u003c\/i\u003eBESTSELLER * \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAn insider's account of Apple's creative process during the golden years of Steve Jobs. \u003cp\u003e\u003c\/p\u003eHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. \u003ci\u003eCreative Selection\u003c\/i\u003e recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. \u003cp\u003e\u003c\/p\u003eKen Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. \u003cp\u003e\u003c\/p\u003eKocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture. \u003cp\u003e\u003c\/p\u003eAn insider's tale of creativity and innovation at Apple, \u003ci\u003eCreative Selection\u003c\/i\u003e shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKen Kocienda\u003c\/b\u003e was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Francisco, California with his wife.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.2 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 03, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772596093216,"sku":"9781250203410","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4dee96cf26903346f1f83970879dc191.webp?v=1780409148","url":"https:\/\/ebocreations.com\/products\/creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}