{"product_id":"creativity-at-work-developing-the-right-practices-to-make-innovation-happen-hardcover","title":"Creativity at Work: Developing the Right Practices to Make Innovation Happen - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJeff Degraff\u003c\/b\u003e (Author), \u003cb\u003eKatherine A. Lawrence\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAlthough many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: \u003cbr\u003e * Understand the creative preferences of organizations, departments, work groups, and individuals\u003cbr\u003e * Identify and compare the different creativity profiles that describe specific purposes, practices, and people\u003cbr\u003e * Produce the desired results by developing the right practices\u003cbr\u003e * Blend creativity practices to meet the complex needs that characterize most work situations\u003cbr\u003e o Develop required creative abilities in a team and in oneself\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreativity has long been accepted as a core competence that can help a company create products, services, processes, or ideas that are better or new. Unfortunately, many companies and managers try to adopt a one-size-fits-all \"best practice\" for creativity, often leading to disappointing results--because each new creative endeavor needs a different approach. \u003ci\u003eCreativity at Work\u003c\/i\u003e provides a comprehensive guide that will help managers recognize their creative situation and then assess what practices and tools will work best for their circumstances. \u003c\/p\u003e\u003cp\u003eAnother stellar book in the University of Michigan Business School series, \u003ci\u003eCreativity at Work\u003c\/i\u003e offers a concise summary of practices that stimulate innovation in the organization, providing multiple creativity tools that have been field-tested in companies all over the world. Rather than simply targeting an organization's \"creative types,\" the book integrates the perspectives of investors, strategists, organizational developers, and individual managers to provide a multilevel framework that reaches all parts of the organization. \u003c\/p\u003e\u003cp\u003e The authors show how the creation of new ideas is just one of the valuable outcomes of creativity, and they reveal how creativity can occur at many stages in the process of generating, developing, making, and selling new products, services, and processes. The book demonstrates how creativity is most successful when organizational practices are tailored to the specific situation, and it offers a systematic approach to developing creativity competencies throughout the enterprise. \u003c\/p\u003e\u003cp\u003e Whatever your level of responsibility, the framework detailed in this book can identify innovation and value creation opportunities while helping you guide, manage, and integrate creativity practices within your organization, division, department, or team. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeff DeGraff\u003c\/b\u003e is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKatherine A. Lawrence\u003c\/b\u003e is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.92 x 8.8 x 6.62 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 14, 2002\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761397530912,"sku":"9780787957254","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6da5d682b41f60d7606e48bb08f21f38.webp?v=1780206514","url":"https:\/\/ebocreations.com\/products\/creativity-at-work-developing-the-right-practices-to-make-innovation-happen-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}