{"product_id":"crisis-ahead-101-ways-to-prepare-for-and-bounce-back-from-disasters-scandals-and-other-emergencies-paperback","title":"Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies - Paperback","description":"\u003cp\u003eby \u003cb\u003eEdward Segal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSilver Award Winner in Advertising\/Marketing​-Axiom Business Book Awards 2021\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? \u003cp\u003e\u003c\/p\u003eThis new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout \u003ci\u003eCrisis Ahead \u003c\/i\u003eattest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCrisis Ahead \u003c\/i\u003eis for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations. \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eEdward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the C EO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for \u003ci\u003eThe Wall Street Journal's \u003c\/i\u003eStartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 16, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769478906144,"sku":"9781529361421","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9523a8e802133ca9638bbd191c43b0b9.webp?v=1780349157","url":"https:\/\/ebocreations.com\/products\/crisis-ahead-101-ways-to-prepare-for-and-bounce-back-from-disasters-scandals-and-other-emergencies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}