{"product_id":"crossover-creativity-real-life-stories-about-where-creativity-comes-from-paperback","title":"Crossover Creativity: Real-Life Stories about Where Creativity Comes from - Paperback","description":"\u003cp\u003eby \u003cb\u003eDave Trott\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeas don't come from nothing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThey come from what is already inside people's brains. \u003cp\u003e\u003c\/p\u003eAnd so it's not true to say that people have ideas. \u003cp\u003e\u003c\/p\u003eIn fact, ideas have people. \u003cp\u003e\u003c\/p\u003eThe more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. \u003cp\u003e\u003c\/p\u003eIn this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from--as a guide for those who have to generate ideas in advertising, business, or the wider world.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D\u0026amp;AD President's Award for lifetime achievement in advertising.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.2 x 5.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757982941472,"sku":"9780857199881","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7f588376d6a6fbf430fcc11c70fddb73.webp?v=1780116051","url":"https:\/\/ebocreations.com\/products\/crossover-creativity-real-life-stories-about-where-creativity-comes-from-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}