{"product_id":"culture-led-brands-drive-growth-build-resilience-and-cultivate-resonance-paperback","title":"Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLeila Fataar\u003c\/b\u003e (Author), \u003cb\u003eEdward Pilkington\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can senior leaders harness cultural relevance to drive resilient, future-ready brands?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eCulture-Led Brands\u003c\/i\u003e\u003c\/b\u003e offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, \u003cb\u003eLeila Fataar\u003c\/b\u003e, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation\u003cbr\u003e- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility\u003cbr\u003e- Use data-led decision making to measure impact and optimize cultural engagement\u003cbr\u003e- Explore real-world examples from adidas Originals, Guinness and YouTube\u003cbr\u003e- Develop leadership approaches that align internal values with external brand authenticity \u003cp\u003e\u003c\/p\u003eEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eCultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLeila Fataar \u003c\/b\u003eis a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 24, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51887695429920,"sku":"9781398618992","price":64.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/HgtSPq4cHY9781398618992.webp?v=1781904941","url":"https:\/\/ebocreations.com\/products\/culture-led-brands-drive-growth-build-resilience-and-cultivate-resonance-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}