{"product_id":"cumulative-advantage-how-to-build-momentum-for-your-ideas-business-and-life-against-all-odds-paperback","title":"Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds - Paperback","description":"\u003cp\u003eby \u003cb\u003eMark W. Schaefer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt its essence, marketing today is about answering one question: How can we be heard? \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being \"great\" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of \u003cb\u003eKNOWN\u003c\/b\u003e and \u003cb\u003eMarketing Rebellion\u003c\/b\u003e comes a practical guidebook built for the modern world. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCumulative Advantage\u003c\/b\u003e demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e How the initial advantage that drives momentum comes from everyday ideas\u003c\/li\u003e\n\u003cli\u003e The inside secrets of creating vast awareness for your projects.\u003c\/li\u003e\n\u003cli\u003e How to nurture powerful connections that lead to break-through opportunities.\u003c\/li\u003e\n\u003cli\u003e Why momentum is driven by the speed, time, and space of a \u003cem\u003eseam\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e How the \u003cem\u003ecertainty of business uncertainty\u003c\/em\u003e can be used to your advantage.\u003c\/li\u003e\n\u003cbr\u003e\u003cp\u003eMark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You will never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 8.5 x 5.5 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 20, 2021\u003c\/div\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51786430677280,"sku":"9781733553346","price":20.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6cf65d0320f495c8ad85f6417d58cc0c.webp?v=1780634073","url":"https:\/\/ebocreations.com\/products\/cumulative-advantage-how-to-build-momentum-for-your-ideas-business-and-life-against-all-odds-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}