{"product_id":"customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-hardcover","title":"Customer Communities: Engage and Retain Customers to Build the Future of Your Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNick Mehta\u003c\/b\u003e (Author), \u003cb\u003eRobin Van Lieshout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake community building your ultimate business growth strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCustomer Communities: Engage and Retain Customers to Build the Future of Your Business\u003c\/i\u003e, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. \u003c\/p\u003e\u003cp\u003eThe authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategies for creating a cross functional customer engagement team\u003c\/li\u003e \u003cli\u003eTechniques for building community in places that \u003ci\u003earen't\u003c\/i\u003e the web or on social media\u003c\/li\u003e \u003cli\u003eWays to bring your organization's culture and values into your community with a human-first alignment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. \u003ci\u003eCustomer Communities\u003c\/i\u003e will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe most resilient and popular products rely on communities of enthusiastic evangelists to tout their benefits, spread positive word-of-mouth, and drive reliable growth. Now, a team that includes the bestselling co-author of \u003ci\u003eCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue\u003c\/i\u003e shows you how to create one of those communities dedicated to your own organization. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCustomer Communities: Engage and Retain Customers to Build the Future of Your Business\u003c\/i\u003e, a team of award-winning CEOs deliver an actionable playbook that explains exactly how to cultivate the meaningful communities that fuel measurable and exponential business growth. In the book, you'll discover how to leverage this new growth strategy to scale your firm and develop enduring excitement around your products and your company. \u003c\/p\u003e\u003cp\u003eAuthors Nick Mehta (CEO of Gainsight) and Robin Van Lieshout (CEO of inSided) explain the 10 foundational Laws of Community that underlie every vibrant and healthy community environment. You'll learn why community development does not need to be expensive, arduous, or time-consuming, and how to integrate your community into the heart of your customer journey. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCustomer Communities\u003c\/i\u003e walks you through how to create a cross-functional customer engagement team and the techniques you'll need for building community in places that aren't on the web or social media. It also describes how to bring your organization's culture and values into your community with a human-first alignment. \u003c\/p\u003e\u003cp\u003eA can't-miss roadmap for community development, \u003ci\u003eCustomer Communities\u003c\/i\u003e is an essential read for customer success, marketing, support, and product professionals. It will also prove invaluable to entrepreneurs, founders, and executives in high-growth companies, as well as anyone else with a stake in organizational growth and resilience.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for CUSTOMER COMMUNITIES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"For over a decade the Gainsight team has pioneered community approaches which have launched and scaled hundreds of successful brand communities. \u003ci\u003eCustomer Communities\u003c\/i\u003e is amongst the best collection of modern practices to building thriving communities which actually succeed today. Buy it, read it, apply it.\"\u003cbr\u003e \u003cb\u003e--Richard Millington, \u003c\/b\u003e Founder, FeverBee \u003c\/p\u003e\u003cp\u003e\"Nick Mehta has collaborated with communities around the globe to create an eye-opening body of work that every leader must take to heart. \u003ci\u003eCustomer Communities\u003c\/i\u003e presents a new paradigm for success defined by the interdependence of company, customers, and the world around us. It returns us to the fundamental truth that 'we are all in this together.'\"\u003cbr\u003e \u003cb\u003e--Maria Martinez, \u003c\/b\u003e Chief Operating Officer, Cisco \u003c\/p\u003e\u003cp\u003e\"Customer communities are much more than online message boards run by one department. This book explains why connecting stakeholders online and offline in meaningful ways creates massive leverage across every part of your company. Best of all, you can do it without community members feeling your org chart.\"\u003cbr\u003e \u003cb\u003e--Jim Roth, \u003c\/b\u003e President of Customer Success, Salesforce\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNICK MEHTA\u003c\/b\u003e is CEO of Gainsight, a leading customer success company, and the bestselling co-author of \u003ci\u003eCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBIN VAN LIESHOUT\u003c\/b\u003e is CEO and Founder of inSided, a leading community software company.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 9.27 x 6.32 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765443690784,"sku":"9781394172115","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c8a95397d6e8b2301e1992a093a5b1e2.webp?v=1780269875","url":"https:\/\/ebocreations.com\/products\/customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}