{"product_id":"customer-experience-cx-engineering-in-aerospace-and-defense-delivering-winning-value-propositions-in-a-new-game-landscape-hardcover","title":"Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLynn Phillips\u003c\/b\u003e (Author), \u003cb\u003eMel Hughes\u003c\/b\u003e (Author), \u003cb\u003eStanton Sloane\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe authors contend that new business capture teams operating in the aerospace-defense sector which adopt their \"Best Practices, Outside-In, Customer-Centric\" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 11 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 26, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749447041312,"sku":"9781665754897","price":90.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/e956f27dec4f073fc747209b321ace56.webp?v=1779932372","url":"https:\/\/ebocreations.com\/products\/customer-experience-cx-engineering-in-aerospace-and-defense-delivering-winning-value-propositions-in-a-new-game-landscape-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}