{"product_id":"customer-experience-for-dummies-paperback","title":"Customer Experience for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eRoy Barnes\u003c\/b\u003e (Author), \u003cb\u003eBob Kelleher\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGain, engage, and retain customers with positive experiences\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. \u003ci\u003eCustomer Experience For Dummies\u003c\/i\u003e helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.\u003c\/p\u003e \u003cp\u003eThe book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGives you the tools you need to target customers more precisely\u003c\/li\u003e \u003cli\u003eHelps you implement new social and mobile strategies\u003c\/li\u003e \u003cli\u003eShows you how to generate and maintain customer loyalty in order to achieve success through multiple channels\u003c\/li\u003e \u003cli\u003eExplains how a fully-engaged customer can help you outperform the competition\u003c\/li\u003e \u003cli\u003eLearn how to respond effectively to customer feedback\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYour brand's reputation and success is your lifeblood, and \u003ci\u003eCustomer Experience For Dummies\u003c\/i\u003e shows you how to stay relevant, add value, and win and retain customers.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMove past \"satisfaction\" to engagement\u003c\/li\u003e \u003cli\u003eMeasure the financial return of engaged customers\u003c\/li\u003e \u003cli\u003eMap your customer touchpoints\u003c\/li\u003e \u003cli\u003eCreate measurable customer change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eGain, engage, and retain customers with positive experiences\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you're a businessperson, you know that creating a engaging customer experience is absolutely essential to keep your company relevant and top of mind. This book helps you listen to your customers and offers practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDollars and sense -- get down to the nitty gritty of customer engagement and grasp its financial impact on your overall business plan\u003c\/li\u003e \u003cli\u003eChannel your inner Magellan -- map your customer's journey, design a captivating customer experience, and elicit an emotional response from your customers\u003c\/li\u003e \u003cli\u003eUtilize your customer engagement toolbox -- manage customer feedback, foster dialogue, and assemble the right customer experience team\u003c\/li\u003e \u003cli\u003eAll about the customer -- discover customer experience metrics, measure performance, maintain alignment, and embed the customer in your culture\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCustomer experience killers to avoid\u003c\/li\u003e \u003cli\u003ePositive ways to deal with an unhappy customer\u003c\/li\u003e \u003cli\u003eGuidance on defining your customer experience intent\u003c\/li\u003e \u003cli\u003eA four week plan to redesign your touchpoints\u003c\/li\u003e \u003cli\u003eTips for managing a crack customer experience team\u003c\/li\u003e \u003cli\u003eUnbelievable capabilities of awesome customer advocates\u003c\/li\u003e \u003cli\u003eTen things to do to improve your own experience delivery\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRoy Barnes\u003c\/b\u003e is one of the leading authorities on Customer Experience Design and Performance Management. He has more than 25 years of experience delivering world class results in both the for-profit and non-profit sectors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBob Kelleher\u003c\/b\u003e is the author of \u003ci\u003eEmployee Engagement For Dummies\u003c\/i\u003e and the Founder of The Employee Engagement Group.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.5 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753386475808,"sku":"9781118725603","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/55ff1504d300ad5f3804a6ee2f78055c.webp?v=1780018808","url":"https:\/\/ebocreations.com\/products\/customer-experience-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}