Customer-Oriented Marketing Strategy: Theory and Practice - Paperback

by Tevfik Dalgic (Author)

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.

Author Biography

Tevfik Dalgic is a clinical professor at the University of Texas, Dallas, Jindal School of Management. He is the editor-in-chief of the journal Strategic Management Review and has taught at Gazi University, Trinity College Dublin, Dublin Institute of Technology, Henley Management College, and the University of Amsterdam among others.