{"product_id":"customer-relationship-management-paperback","title":"Customer Relationship Management - Paperback","description":"\u003cp\u003eby \u003cb\u003eKristin Anderson\u003c\/b\u003e (Author), \u003cb\u003eCarol Kerr\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis reader-friendly series is must read for all levels of managers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.\u003c\/p\u003e \u003cp\u003eAs customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. \u003ci\u003eCustomer Relationship Management\u003c\/i\u003e supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTips and Tools for Creating--and Sustaining--Profitable, Long-Term Customer Relationships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. \u003ci\u003eCustomer Relationship Management \u003c\/i\u003ebrings it back to the foreground, providing easy-to-apply solutions and strategies for establishing meaningful bonds with your customers and turning them into reliable, lifelong partners. This latest addition to McGraw-Hill's successful Briefcase Books series provides you with: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePractical advice for choosing and implementing a CRM strategy \u003c\/li\u003e\n\u003cli\u003eA review of database tools for capturing--and managing--valuable customer information \u003c\/li\u003e\n\u003cli\u003eProven techniques for translating an effective CRM strategy to the e-commerce environment \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEven as markets change, effective customer relationship management remains a question of knowing your customers, understanding their wants and needs, and establishing long-term, mutually beneficial relationships. Let \u003ci\u003eCustomer Relationship Management \u003c\/i\u003esupply you with easy-to-apply solutions to your everyday CRM questions, and show you how to design a CRM approach that is responsive, flexible, and personalized to each customer.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBriefcase Books, \u003c\/b\u003ewritten \u003ci\u003especifically \u003c\/i\u003efor today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eClear, concise definitions of CRM terms and jargon \u003c\/li\u003e\n\u003cli\u003eTips for being smart when managing difficult customer situations \u003c\/li\u003e\n\u003cli\u003eHow-to hints of the pros for smooth, successful CRM efforts \u003c\/li\u003e\n\u003cli\u003ePractical advice to avoid mistakes when dealing with customers \u003c\/li\u003e\n\u003cli\u003eWarning signs for where things could go wrong \u003c\/li\u003e\n\u003cli\u003eCase studies of how others have achieved successful CRM \u003c\/li\u003e\n\u003cli\u003eSpecific procedures for implementing CRM strategy \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKristin L. Anderson\u003c\/b\u003e (Minneapolis, MN) is a customer service consultant. \u003cb\u003eCarol J. Kerr\u003c\/b\u003e (Austin, TX) is a learning solutions consultant with Motorola.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 09, 2001\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762893521184,"sku":"9780071379540","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9cbb7de5b9394cc00db82e472a1fa50d.webp?v=1780226011","url":"https:\/\/ebocreations.com\/products\/customer-relationship-management-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}