{"product_id":"customer-value-starvation-can-kill-prevention-and-cure-paperback","title":"Customer Value Starvation Can Kill: Prevention and Cure - Paperback","description":"\u003cp\u003eby \u003cb\u003eGautam Mahajan\u003c\/b\u003e (Author), \u003cb\u003eWalter Vieira\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRead \u003ci\u003eCustomer Value Starvation Can Kill\u003c\/i\u003e, and make life easier for your customers and yourself, and win in the marketplace  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCustomer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late \u003c\/p\u003e\u003cp\u003eMahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.\u003c\/p\u003e\u003cp\u003eThe book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, \"\u003ci\u003eThis book will help you think freshly about your business mission and success.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSeven well-known experts on the subject like Shep Hyken have contributed to this book. Read \u003ci\u003eCustomer Value Starvation Can Kill\u003c\/i\u003e, and make life easier for your customers and yourself, and win in the marketplace  \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGautam Mahajan\u003c\/b\u003e, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the \/i\u0026gt;. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include \u003ci\u003eValue Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive\u003c\/i\u003e, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51786128064800,"sku":"9781952538582","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bb4fc2edf0ad7b225b00b875d029a3bf.webp?v=1780628249","url":"https:\/\/ebocreations.com\/products\/customer-value-starvation-can-kill-prevention-and-cure-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}