{"product_id":"data-driven-personalization-how-to-use-consumer-insights-to-generate-customer-loyalty-paperback","title":"Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Paperback","description":"\u003cp\u003eby \u003cb\u003eZontee Hou\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMake your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTo break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. \u003cb\u003e\u003ci\u003eData-Driven Personalization\u003c\/i\u003e\u003c\/b\u003e breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. \u003cp\u003e\u003c\/p\u003eThe book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond. Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy. The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy. The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eZontee Hou\u003c\/b\u003e is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince \u0026amp; Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 28, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752586215712,"sku":"9781398614604","price":70.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/14687e7efed8cccb1c91c9124014b853.webp?v=1779999370","url":"https:\/\/ebocreations.com\/products\/data-driven-personalization-how-to-use-consumer-insights-to-generate-customer-loyalty-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}