by Derek W. Gibson (Author), Jeffrey D. Camm (Author)

Gives you the superpower to be a healthy skeptic when consuming data and information. Data Duped is a book about how we are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleading information. Numbers are used to manipulate our decisions and impact our lives in ways that may not be immediately apparent. Data Duped will help you avoid being fooled by these messages and to develop a sense of 'data defense' by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism. Data Duped guides readers to discern the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels alongside practical and relatable examples, readers will learn how to spot the 'malarkey' from the truth and how to avoid being hoodwinked by misinformation.

Author Biography

Derek W. Gibson has spent most of his career providing business analytics in financial services guiding business strategy and decision making, primarily with Wachovia and Wells Fargo Banks. He is a Certified Retirement Planning Specialist (CRPS), a Certified Retirement Counselor (CRC), and has held FINRA Series 6 and Series 63 licenses. Derek also serves on the Wake Forest University MS Business Analytics advisory board and has taught as an Adjunct Professor of Data Analytics and Business Models. He is a frequent speaker to the next generation of data scientists on the trends and needs in the business world. He lives in Greensboro, North Carolina. Jeffrey D. Camm is the Inmar Presidential Chair in Analytics, and the Academic Director of the Center for Analytics Impact at the Wake Forest University School of Business. He has consulted for numerous corporations including Procter and Gamble, Owens Corning, GE, Duke Energy, Tyco, Ace Hardware, Starbucks, Kroger, and others. In 2016, he received the Kimball Medal for service to the Operations Research profession and in 2017 he was named an INFORMS Fellow. He is coauthor of ten books in statistics, management science and analytics. He lives in Winston-Salem, North Carolina.