{"product_id":"decisions-over-decimals-striking-the-balance-between-intuition-and-information-hardcover","title":"Decisions Over Decimals: Striking the Balance Between Intuition and Information - Hardcover","description":"\u003cp\u003eby \u003cb\u003eChristopher J. Frank\u003c\/b\u003e (Author), \u003cb\u003ePaul F. Magnone\u003c\/b\u003e (Author), \u003cb\u003eOded Netzer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecome a confident leader and use data, experience, and intuition to drive your decisions\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAgile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e breaks this pattern by uniting data intelligence with human judgment to get to action -- a sharp approach the authors refer to as Quantitative Intuition (QI). QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist.\u003cbr\u003e\u003cbr\u003eSuccessful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of \u003ci\u003eDecisions Over Decimals.\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis book is not only designed to be read - but frequently referenced - as you face innumerable decision moments. It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffectively framing the problem for stakeholders\u003c\/li\u003e \u003cli\u003eSynthesizing intelligence from incomplete information\u003c\/li\u003e \u003cli\u003eDelivering decisions that stick\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eStrike the right balance between information and intuition and lead the smarter way with the real-world guidance found in \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e.\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat distinguishes a person who makes smart, confident data-driven decisions? It is not exceptional analytic skills or rare expertise. Instead, successful leaders balance data, experience, and intuition. They quickly sort through information, apply judgment, and are fierce interrogators who cultivate sharp insights. They apply first-order principles to understand what the decision really is, why it must be taken, by when, and to what end. In short, they make intelligent decisions with incomplete information. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDecisions Over Decimals: Striking the Balance between Intuition and Information\u003c\/i\u003e, the authors--three seasoned executives and renowned educators--deliver a pragmatic blueprint to frame issues and navigate to data-informed answers. They marry original and insightful research with frontline experience to put forward a set of techniques called Quantitative Intuition (QI)\u003csup\u003e(TM)\u003c\/sup\u003e. The authors demonstrate how to bridge two skills--interrogation and intuition--or in plain English \"context\" and \"surprise\" to find answers without retreating into the comfort of more data. \u003c\/p\u003e\u003cp\u003eQI is the product of years of discovery about making effective and efficient decisions. This book dives into this proven method to reimagine finding answers with the best available data while not wading aimlessly in a sea of information. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDecisions Over Decimals\u003c\/i\u003e is not only designed to be read, but frequently referenced as the reader faces innumerable decision moments. It is the hands-on manual for confident, accurate decision-making you've been looking for; it is one of those rare resources that describes how to lead in a data-driven world.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"One danger of 'big data' is giving managers a sense of impunity over outcomes. No decision is perfect. No amount of data is predictive. The authors--quantitative experts at some of the world's most admired companies--argue that information is no replacement for intuition. And they provide a framework of agile decision-making in today's hyper-fast, swollen market.\"\u003cbr\u003e \u003cb\u003e--JOHN GERZEMA, CEO, The Harris Poll, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eThe Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In the spirit of lateral thinking, this is a modern framework for balancing data, experience, and creativity to make smart, timely decisions. The authors' concept of quantitative intuition, couldn't be more relevant for all levels and teams--understand the data, stop endless debate, apply judgment, take action.\" \u003cbr\u003e \u003cb\u003e--JEFF HANSEN, GM, Strategic Partnerships, Microsoft\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Using years of research and industry experience, the authors show how combining data and intuition, what they call 'quantitative intuition, ' can lead to smarter decisions. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e is a compelling book that should be on the reading list of every executive.\"\u003cbr\u003e \u003cb\u003e--SUNIL GUPTA, Professor, Harvard Business School\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Want to make better data-driven decisions? Then you need to read this book. \u003ci\u003eDecisions Over Decimals\u003c\/i\u003e provides tools and frameworks to combine intuition, data, and business acumen to achieve better results.\" \u003cbr\u003e \u003cb\u003e--JONAH BERGER, Professor, Wharton School, University of Pennsylvania, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestselling Author, \u003ci\u003eContagious, Invisible Influence, \u003c\/i\u003e and \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Most books that encourage data-driven thinking throw piles of data at the reader. Frank, Magnone, and Netzer do something far more valuable: they teach how to make sense of all this data. After finishing this book, you won't just know new facts that might help you in a particular decision. You will have a new approach to make any decision.\" \u003cbr\u003e \u003cb\u003e--SETH STEPHENS-DAVIDOWITZ, \u003ci\u003eNew York Times\u003c\/i\u003e op-ed contributor, \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author, \u003ci\u003eEverybody Lies, \u003c\/i\u003e and \u003ci\u003eDon't Trust Your Gut\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Competitive advantage today is determined by whether an organization can make fast decisions but also high-quality ones. In this delightfully straightforward book, the authors take you on a journey to 'see' beyond the numbers, to move forward with imperfect information, and achieve desirable outcomes.\" \u003cbr\u003e \u003cb\u003e--RITA MCGRATH, \u003c\/b\u003e Author of \u003ci\u003eSeeing Around Corners\u003c\/i\u003e, Professor, Columbia Business School\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRISTOPHER FRANK\u003c\/b\u003e is a Vice President in the Global Advertising and Brand Management team at American Express. He is a senior strategist at the intersection of marketing, analytics, and commerce developing superior strategies applied to global markets working with B2B and B2C products. He is the co-author of \u003ci\u003eDrinking from the Fire Hose\u003c\/i\u003e and an Adjunct Professor at Columbia Business School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL MAGNONE\u003c\/b\u003e is Head of Global Strategic Alliances at Google. He is a leader in using technology and innovation to create and develop growth strategies for businesses. He has launched new high-growth businesses working in over 30 countries and has been an Industry Mentor in the NSF I-Corps\u003csup\u003e(TM)\u003c\/sup\u003e Program. He is the co-author of \u003ci\u003eDrinking from the Fire Hose\u003c\/i\u003e and an Adjunct Professor at Columbia Business School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eODED NETZER\u003c\/b\u003e is the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. He is also an Amazon Scholar and an affiliate of the Columbia University Data Science Institute. Professor Netzer is a world-renowned expert in data-driven decision-making. His award-winning research is broadly read and highly cited. He has published dozens of papers in the world's leading marketing and management science journals.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.96 x 9.3 x 6.29 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 04, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51766020604192,"sku":"9781119898481","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1ede21745e6e8582da6b4dab4d0f0041.webp?v=1780284317","url":"https:\/\/ebocreations.com\/products\/decisions-over-decimals-striking-the-balance-between-intuition-and-information-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}