{"product_id":"decoding-the-new-consumer-mind-hardcover","title":"Decoding the New Consumer Mind - Hardcover","description":"\u003cp\u003eby \u003cb\u003eKit Yarrow\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake a glimpse into the mind of the modern consumer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In \u003ci\u003eDecoding the New Consumer Mind\u003c\/i\u003e, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.\u003c\/p\u003e \u003cp\u003eDrawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDecoding the New Consumer Mind\u003c\/i\u003e provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"In the world of shopping, \u003c\/strong\u003e \u003ci\u003eDecoding the New Consumer Mind\u003c\/i\u003e will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.\"\u003cbr\u003e --from the foreword by \u003cstrong\u003ePACO UNDERHILL\u003c\/strong\u003e, CEO, Envirosell, and author, \u003cem\u003eWhy We Buy\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In \u003cem\u003eDecoding the New Consumer Mind\u003c\/em\u003e, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.\u003c\/p\u003e \u003cp\u003eDrawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eDecoding the New Consumer Mind\u003c\/em\u003e provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDecoding the New Consumer Mind\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"In the world of shopping, \u003c\/b\u003e \u003cb\u003e\u003ci\u003eDecoding the New Consumer Mind\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.\"\u003cbr\u003e \u003c\/b\u003e--from the foreword by \u003cb\u003ePACO UNDERHILL\u003c\/b\u003e, CEO, Envirosell, and author, \u003ci\u003eWhy We Buy\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In \u003ci\u003eDecoding the New Consumer Mind, \u003c\/i\u003e award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. \u003c\/p\u003e\u003cp\u003eDrawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDecoding the New Consumer Mind\u003c\/i\u003e provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKIT YARROW, \u003c\/b\u003e Ph.D., is an award-winning consumer research psychologist, professor, consultant, and keynote speaker. She chairs the psychology department at Golden Gate University, with a joint appointment as a professor of psychology and marketing, and was recognized as the university's 2012 Outstanding Scholar. Kit writes for \u003ci\u003eTime\u003c\/i\u003e and \u003ci\u003ePsychology Today\u003c\/i\u003e. She is also the coauthor of \u003ci\u003eGen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail\u003c\/i\u003e (Jossey-Bass, 2009). Kit is regularly quoted in a variety of media, including the \u003ci\u003eNew York Times, \u003c\/i\u003e the \u003ci\u003eWall Street Journal, Marketplace, USA Today, and Good Morning America\u003c\/i\u003e. She lives in the San Francisco Bay Area. \u003c\/p\u003e\u003cp\u003eFor more information, please visit kityarrow.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.13 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772724314400,"sku":"9781118647684","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/afe302a19cdd7ff1e0ef65752cf4e2d3.webp?v=1780412576","url":"https:\/\/ebocreations.com\/products\/decoding-the-new-consumer-mind-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}