{"product_id":"defining-you-how-smart-professionals-craft-the-answers-to-who-are-you-what-do-you-do-how-can-you-help-me-paperback","title":"Defining You: How Smart Professionals Craft the Answers To: Who Are You? What Do You Do? How Can You Help Me? - Paperback","description":"\u003cp\u003eby \u003cb\u003eKathy McAfee\u003c\/b\u003e (Author), \u003cb\u003eHenry DeVries\u003c\/b\u003e (Author), \u003cb\u003eMark LeBlanc\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat do you do?\u003c\/i\u003e The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf? This book is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 124\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.29 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 29, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796172079392,"sku":"9781947480353","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cedbebb2b7610954b6d7d0b50a6487b1.webp?v=1780752275","url":"https:\/\/ebocreations.com\/products\/defining-you-how-smart-professionals-craft-the-answers-to-who-are-you-what-do-you-do-how-can-you-help-me-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}