{"product_id":"design-a-business-case-thinking-leading-and-managing-by-design-paperback","title":"Design: A Business Case: Thinking, Leading, and Managing by Design - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrigitte Borja de Mozota\u003c\/b\u003e (Author), \u003cb\u003eSteinar Valade-Amland\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eDesign: A Business Case\u003c\/i\u003e challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\u003c\/p\u003e\u003cp\u003e This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBrigitte Borja de Mozota\u003c\/b\u003e is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - \u003ci\u003eUsing Design to Build Brand Value and Corporate Innovation\u003c\/i\u003e. Currently, a consultant as well as professor and supervisor of MBA \"managing by design\" theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 24, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51788633047328,"sku":"9781952538261","price":34.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/80c43bf0b9e702971f5d573c66da695e.webp?v=1780656550","url":"https:\/\/ebocreations.com\/products\/design-a-business-case-thinking-leading-and-managing-by-design-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}