{"product_id":"designedup-a-designers-guide-on-how-to-lead-inside-the-tech-industry-paperback","title":"DesignedUp: A designer's guide on how to lead inside the tech industry - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEmma Carter\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Carter's new book, \u003cb\u003eDesignedUp, \u003c\/b\u003e is a useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world -- someone who chooses to plot their own course across many companies' diverse set of interests instead of being loyal to just one. In doing so, they have selected an exciting path that will bring them many heralded victories and challenging pitfalls, which Carter has aptly navigated over her impressive career. If you have been in the field for a while, I think you will find Carter's book to be a refreshing antidote to any career doldrums you may have.\"-- \u003cb\u003eDr. John Maeda, VP of Design and Artificial Intelligence, Microsoft\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Designers have long asked for a 'seat at the table.' What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organisations need to succeed today.\"-- \u003cstrong\u003eJeff Gotthelf, Author \"Lean UX\" and \"Sense \u0026amp; Respond\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAre you struggling to get non-designers to understand the value of what you do?\u003c\/p\u003e\u003cp\u003eTech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a 'nice extra', rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don't understand or appreciate the power of design.\u003c\/p\u003e\u003cp\u003eDesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech \u0026amp; Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord, the book shows you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAssess and harness your strengths\u003c\/li\u003e \u003cli\u003eUnderstand and communicate in the language of business and tech\u003c\/li\u003e \u003cli\u003eDevelop your influencing skills to bring tech leads and stakeholders on board with design\u003c\/li\u003e \u003cli\u003ePresent compelling design arguments that resonate with decision-makers\u003c\/li\u003e \u003cli\u003eTurn execs into design evangelists\u003c\/li\u003e \u003cli\u003eSpread the love for human-centred design far beyond your deliver\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEmma Carter\u003c\/b\u003e is a seasoned design leader with more than two decades of experience in design and innovation across various industries. She has witnessed, and adapted to, the evolution of design as it has embraced the fast-paced tech industry and continued to solve problems for humans.\u003c\/p\u003e\u003cp\u003eEmma successfully led an award-winning design agency in the UK, before embarking on a new and rather sunnier chapter in Brisbane, Australia. During her tenure as a Principal Experience Designer at leading global technology consultancy, Thoughtworks, she spent nearly a decade assisting clients in elevating their design maturity by driving a customer-centric approach to problem-solving and leading cross-functional agile teams to think from the user's perspective.\u003c\/p\u003e\u003cp\u003eAs a regular speaker at conferences and events, Emma shares her expertise and inspires audiences to embrace the power of design. Driven by her unwavering commitment to creating better experiences through design. Emma Carter brings her unique blended experience of branding, visual design, experience design and agile delivery to the forefront. She propels organisations forward, fostering design maturity and ensuring they embrace the full spectrum of design's transformative value.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51867135213856,"sku":"9781032202013","price":84.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/J-fWJsVPnL9781032202013.webp?v=1781684468","url":"https:\/\/ebocreations.com\/products\/designedup-a-designers-guide-on-how-to-lead-inside-the-tech-industry-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}