{"product_id":"designing-products-people-love-how-great-designers-create-successful-products-paperback","title":"Designing Products People Love: How Great Designers Create Successful Products - Paperback","description":"\u003cp\u003eby \u003cb\u003eScott Hurff\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. \u003c\/p\u003e\u003cp\u003e Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand exactly who your customers are, what they want, and how to build products that make them happy \u003c\/li\u003e\n\u003cli\u003eLearn frameworks and principles that successful product designers use \u003c\/li\u003e\n\u003cli\u003eIncorporate five states into every screen of your interface to improve conversions and reduce perceived loading times \u003c\/li\u003e\n\u003cli\u003eDiscover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster \u003c\/li\u003e\n\u003cli\u003eDesign effective interfaces across different form factors by understanding how people hold devices and complete tasks \u003c\/li\u003e\n\u003cli\u003eLearn how successful designers create working prototypes that capture essential customer feedback \u003c\/li\u003e\n\u003cli\u003eCreate habit-forming and emotionally engaging experiences, using the latest psychological research \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eScott Hurff is a product designer and author. He started his first company while in college, and became the youngest entrepreneur-in-residence at Kodiak Venture Partners in Boston. Scott has led product design for products used by millions of users in a variety of areas, including video sharing, entertainment, and consumer mobile apps.Scott teaches designers how to bring their designs to life and writes about what makes products great at scotthurff.com. His work has appeared in a variety of publications, including Die Zeit, Quartz, Gizmodo, Business Insider, and Gamasutra.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 321\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.2 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 02, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760659398944,"sku":"9781491923672","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/aa7c4b328cc005be86f3f5de1669fbdb.webp?v=1780186083","url":"https:\/\/ebocreations.com\/products\/designing-products-people-love-how-great-designers-create-successful-products-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}