{"product_id":"different-escaping-the-competitive-herd-paperback","title":"Different: Escaping the Competitive Herd - Paperback","description":"\u003cp\u003eby \u003cb\u003eYoungme Moon\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. \u003cp\u003e\u003c\/p\u003eYoungme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even \"hostile,\" almost daring you to buy what they are selling. \u003cp\u003e\u003c\/p\u003eUsing her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and \u003ci\u003emeaningfully\u003c\/i\u003e different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eYoungme Moon \u003c\/b\u003eis the Donald K. David Professor at Harvard Business School. One of HBS's most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon's research focuses on innovative consumer-marketing strategies and her work has been published widely, including in \u003ci\u003eHarvard Business Review\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 7.98 x 5.31 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754175299872,"sku":"9780307460868","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/daa48f079f495774131a3a3549b0cf02.webp?v=1780035030","url":"https:\/\/ebocreations.com\/products\/different-escaping-the-competitive-herd-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}