{"product_id":"digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-paperback","title":"Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World - Paperback","description":"\u003cp\u003eby \u003cb\u003eChuck Hemann\u003c\/b\u003e (Author), \u003cb\u003eKen Burbary\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDistill Maximum Value from Your Digital Data  Do It Now \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhy hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why  Good news: neither have your competitors. It's hard  But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results  Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R\u0026amp;D to customer service to social media marketing  \u003cbr\u003e \u003cul\u003e \u003cli\u003ePrioritize--because you can't measure and analyze everything \u003c\/li\u003e \u003cli\u003eUse analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors \u003c\/li\u003e \u003cli\u003eMeasure real digital media ROI: sales, leads, and customer satisfaction \u003c\/li\u003e \u003cli\u003eTrack the performance of all paid, earned, and owned digital channels \u003c\/li\u003e \u003cli\u003eLeverage digital data way beyond PR and marketing: for strategic planning, product development, and HR \u003c\/li\u003e \u003cli\u003eStart optimizing digital content in real time \u003c\/li\u003e \u003cli\u003eImplement advanced tools, processes, and algorithms for accurately measuring influence \u003c\/li\u003e \u003cli\u003eMake the most of surveys, focus groups, and offline research synergies \u003c\/li\u003e \u003cli\u003eFocus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003e\"Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.\" \u003c\/i\u003e \u003cbr\u003e-- \u003cb\u003eSam Knowles\u003c\/b\u003e, Founder \u0026amp; MD of Insight Agents; author of \u003ci\u003e Narrative by Numbers: How to Tell Powerful \u0026amp; Purposeful Stories with Data\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eChuck Hemann\u003c\/b\u003e, Managing Director of Analytics\/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P\u0026amp;G to Verizon. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003eKen Burbary\u003c\/b\u003e, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P\u0026amp;G and GM. \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 09, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753388540192,"sku":"9780789759603","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1aad76227a9b18ebd779b7eec1928627.webp?v=1780018859","url":"https:\/\/ebocreations.com\/products\/digital-marketing-analytics-making-sense-of-consumer-data-in-a-digital-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}