{"product_id":"digital-marketing-strategy-and-tactics-2-ed-hardcover","title":"Digital Marketing: Strategy and Tactics - 2 ed - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJeremy Kagan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic \u003c\/p\u003e\u003cp\u003ethinker - who might guide the vision in their organization requiring an understanding all of \u003c\/p\u003e\u003cp\u003ethe options available as well as how to evaluate them; and the tactical perspective, for the \u003c\/p\u003e\u003cp\u003eroll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch \u003c\/p\u003e\u003cp\u003ecampaigns themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is designed to present frameworks for thinking broadly and structurally about\u003c\/p\u003e\u003cp\u003ethe channel being discussed, but with many examples and exercises to bring the practical\u003c\/p\u003e\u003cp\u003edeployment of digital marketing into a real-world focus.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 10, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51788798230816,"sku":"9781732987098","price":169.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a17fc38fe669d0d2cd56b0edb7e93d76.webp?v=1780660341","url":"https:\/\/ebocreations.com\/products\/digital-marketing-strategy-and-tactics-2-ed-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}