{"product_id":"digital-sense-the-common-sense-approach-to-effectively-blending-social-business-strategy-marketing-technology-and-customer-experience-hardcover","title":"Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTravis Wright\u003c\/b\u003e (Author), \u003cb\u003eChris J. Snook\u003c\/b\u003e (Author), \u003cb\u003eBrian Solis\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCompete in the digital world with pragmatic strategies for success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Sense\u003c\/i\u003e provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. \u003c\/p\u003e\u003cp\u003eThe evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOptimize competitive advantage and customer experience\u003c\/li\u003e \u003cli\u003eMap strategy back to business objectives\u003c\/li\u003e \u003cli\u003eEngage customers with a pragmatic, proven marketing system\u003c\/li\u003e \u003cli\u003eReorganize sales and marketing to fill talent and knowledge gaps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one--what works for your competitor may not be right for you. \u003ci\u003eDigital Sense\u003c\/i\u003e cuts through the crosstalk and confusion to give you a solid strategy for success.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe pace at which innovation happens is getting faster--it's moving in exponential ways as opposed to a linear progression. For senior leadership, that translates into a major velocity of disruption happening unexpectedly... all the time. Even broadly connected global leaders with privileged access can be blindsided and see their companies lose majority market share or become obsolete with the rise of a new technology and business model. \u003ci\u003eDigital Sense\u003c\/i\u003e lays out two inclusive frameworks for getting your organization in shape, from the technology stack on up, to combine marketing technologies and social business strategy to continuously deliver a personalized experience to ever-changing customers. \u003c\/p\u003e\u003cp\u003eEven if you have data to prove your customers are \u003ci\u003esatisfied\u003c\/i\u003e, it doesn't mean they're \u003ci\u003ehappy\u003c\/i\u003e and insusceptible to dropping your brand for the latest new one. These highly accessible and powerful frameworks walk you through crafting a workplace culture customized to align your customers' specific needs to your business goals. It reaches every employee and makes them more digitally savvy, which results in a raised level of synergy and optimized communication throughout the organization. \u003c\/p\u003e\u003cp\u003eOnce the digital ball is rolling, a reliable customer experience is achieved across all channels, and innovation becomes a part of everyday operations. Hard to believe? See for yourself in eye-opening case studies, up-to-date data and statistics, and cutting-edge assessments on the latest research. This hands-on authorial team keeps everything relevant to the real world that all businesses operate in, regardless of industry. These venture catalysts focus on the practical ways organizations stay nimble, including the tricks and hacks they personally use and the red flags even the pros often miss. By looking digitally through the lens of this book, you can: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurn data-driven insights into fresh solutions for deepening customer relationships and ultimately providing remarkable customer experiences on a regular basis\u003c\/li\u003e \u003cli\u003eEnhance your commonsense understanding of customer service to a refined digital-sense expertise for customer experience\u003c\/li\u003e \u003cli\u003eUse a \"learn, plan, do\" approach to reaching customers while at the same time allowing for \"discover, design, deploy\" innovation to improve everyday operations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMake your move now to where the marketplace will be tomorrow with \u003ci\u003eDigital Sense.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe pace at which innovation happens is getting faster--it's moving in exponential ways as opposed to a linear progression. For senior leadership, that translates into a major velocity of disruption happening unexpectedly . . . all the time.\u003ci\u003e Digital Sense \u003c\/i\u003elays out two inclusive frameworks for getting your organization in shape, from the technology stack on up, to combine marketing technologies and social business strategy to continuously deliver a personalized experience to ever-changing customers. These highly accessible and powerful frameworks walk you through crafting a workplace culture customized to align your customers' specific needs to your business goals. It reaches every employee and makes them more digitally savvy, which results in a raised level of synergy and optimized communication throughout the organization.\u003c\/p\u003e \u003cp\u003eOnce the digital ball is rolling, a reliable customer experience is achieved across all channels, and innovation becomes a part of everyday operations. Hard to believe? See for yourself in eye-opening case studies, up-todate data and statistics, and cutting-edge assessments on the latest research. These venture catalysts focus on the practical ways organizations stay nimble, including the tricks and hacks they personally use and the red flags even the pros often miss. By looking digitally through the lens of this book, you can: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurn data-driven insights into fresh solutions for deepening customer relationships and ultimately providing remarkable customer experiences on a regular basis \u003c\/li\u003e \u003cli\u003eEnhance your commonsense understanding of customer service to a refined digital-sense expertise for customer experience \u003c\/li\u003e \u003cli\u003eUse a \"learn, plan, do\" approach to reaching customers while at the same time allowing for \"discover, design, deploy\" innovation to improve everyday operations \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eMake your move now to where the marketplace will be tomorrow with \u003ci\u003eDigital Sense.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTRAVIS WRIGHT\u003c\/b\u003e is a successful marketing technology consultant, keynote speaker, tech journalist, growth hacker, entrepreneur, data \u0026amp; analytics geek, podcast host, and mediocre stand-up comic. He is the former global digital and social media strategist at Symantec for the Norton brand, and is the cofounder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City \u0026amp; San Francisco-based digital ad \u0026amp; content agency. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRIS J. SNOOK\u003c\/b\u003e is managing partner at Launch Haus. A digital agency and tech startup veteran, he is also the brand humanizer-at-large at Ethology. He mentors entrepreneurs with Founders Institute globally and ASU Project Humanities. He is the coauthor of three other books including the international bestseller \u003ci\u003eWealth Matters Makeover Edition\u003c\/i\u003e (in its 3rd edition).\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 27, 2016\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753385689376,"sku":"9781119291701","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cc22ff0d5433d6ea69d8784d98c34c3f_54838ee6-d512-4c16-adb1-e8e6c051b28b.webp?v=1780018789","url":"https:\/\/ebocreations.com\/products\/digital-sense-the-common-sense-approach-to-effectively-blending-social-business-strategy-marketing-technology-and-customer-experience-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}