{"product_id":"digital-threads-the-small-business-and-entrepreneur-playbook-for-digital-first-marketing-hardcover","title":"Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNeal Schaffer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDigital Threads: Mastering Digital Marketing for Small Businesses and Entrepreneurs\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn the rapidly evolving digital landscape, small businesses and entrepreneurs face unique challenges in standing out and achieving sustainable growth. \u003cem\u003eDigital Threads\u003c\/em\u003e by Neal Schaffer is the definitive guide to navigating these complexities and seizing opportunities in a digital-first economy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing on over a decade of experience as a renowned Fractional CMO, university educator, and bestselling author, Neal Schaffer provides actionable insights and practical strategies tailored for small business owners, content creators, and service providers. This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Takeaways from Digital Threads: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eEssential Mindsets and Frameworks\u003c\/strong\u003e: Develop the mindset and frameworks needed to thrive in today's digital world.\u003cstrong\u003eMaster Modern Marketing Channels\u003c\/strong\u003e: Rethink how search engines, email marketing, and social media work today to form a strong foundation for your digital strategy.\u003cstrong\u003eCreate Compelling Content\u003c\/strong\u003e: Build a robust content library, develop effective lead magnets, and produce platform-authentic social media content.\u003cstrong\u003eOptimize for Success\u003c\/strong\u003e: Learn to use backlinking, communication pathways, and user-generated content to enhance discoverability and engagement.\u003cstrong\u003eScale Your Efforts\u003c\/strong\u003e: Leverage marketing automation, repurpose content across digital threads, and convert fans into brand ambassadors to grow your social presence.\u003cstrong\u003eLeverage AI and Technology\u003c\/strong\u003e: Understand how to integrate AI-driven tools and advanced technologies to stay ahead of the curve.\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePacked with real-world examples, step-by-step frameworks, and innovative approaches, \u003cem\u003eDigital Threads\u003c\/em\u003e empowers readers to achieve measurable results and sustained growth. Whether you're just starting out or looking to refine your current strategies, this book provides the essential tools and insights to succeed in the digital age.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEndorsed by industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, \u003cem\u003eDigital Threads\u003c\/em\u003e is a must-read for anyone serious about mastering digital marketing. Join Neal Schaffer on this journey to transform your digital marketing efforts and take your business to new heights.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755220304160,"sku":"9798990612754","price":32.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/724f47c43c77c82dac386f9ef6fe2af8.webp?v=1780053457","url":"https:\/\/ebocreations.com\/products\/digital-threads-the-small-business-and-entrepreneur-playbook-for-digital-first-marketing-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}