{"product_id":"disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your-business-plan-into-a-business-hardcover","title":"Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan Into a Business - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePaul Cheek\u003c\/b\u003e (Author), \u003cb\u003eBill Aulet\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/p\u003e \u003cp\u003eThis is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e \u003cli\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/li\u003e \u003cli\u003eMethods for equity distribution that minimize conflict and maximize investor return\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eAn invaluable resource for founders and entrepreneurs, \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics \u003c\/i\u003ewill also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre you launching a new, innovation-driven startup? If you're trying to test value propositions, land your first paying customers, build a product, recruit a team, or raise money to fund any or all of the above, then this book is for you. \u003ci\u003eStartup Tactics \u003c\/i\u003eis rooted in the \u003ci\u003eDisciplined Entrepreneurship \u003c\/i\u003emethodology and will help you turn your business plan into a business. \u003ci\u003eStartup Tactics \u003c\/i\u003ewalks you through a rigorous, systematic approach to your startup's foundations, market testing, product development, and resource acquisition. The tools and lessons within will help you make the most progress possible while using the least amount of time and money--your two most precious resources as an entrepreneur. In short, these tactics will make you scrappy or keep you that way!\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"An essential addition to any entrepreneur's toolkit.\"\u003cbr\u003e \u003cb\u003ePaul English, \u003c\/b\u003e Co-Founder \u0026amp; CTO, KAYAK \u003c\/p\u003e\u003cp\u003e\"An indispensable guide for entrepreneurs looking to build and scale their ventures.\"\u003cbr\u003e \u003cb\u003eBrad Feld, \u003c\/b\u003e Partner, FOUNDRY \u0026amp; Co-Founder, TECHSTARS \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eStartup Tactics \u003c\/i\u003eis such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot.\"\u003cbr\u003e \u003cb\u003eBrian Halligan, \u003c\/b\u003e Co-Founder, HUBSPOT \u003c\/p\u003e\u003cp\u003e\"I highly recommend \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e.\"\u003cbr\u003e \u003cb\u003eDrew Houston, \u003c\/b\u003e Co-Founder \u0026amp; CEO, DROPBOX \u003c\/p\u003e\u003cp\u003e\"A comprehensive guide that equips entrepreneurs with the tools they need to succeed.\"\u003cbr\u003e \u003cb\u003eMo-Yun Lei Fong, \u003c\/b\u003e Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY \u003c\/p\u003e\u003cp\u003e\"This book will help founders learn the skills they need to be successful.\"\u003cbr\u003e \u003cb\u003eDonna Levin, \u003c\/b\u003e Co-Founder, CARE.COM \u0026amp; CEO of the Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE \u003c\/p\u003e\u003cp\u003e\"I highly recommend this book.\"\u003cbr\u003e \u003cb\u003eMarc Randolph, \u003c\/b\u003e Co-Founder \u0026amp; former CEO, NETFLIX \u003c\/p\u003e\u003cp\u003e\"A must-read for aspiring entrepreneurs and innovation-driven startups.\"\u003cbr\u003e \u003cb\u003eMatt Segneri, \u003c\/b\u003e Harvard Innovation Labs, HARVARD UNIVERSITY\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL CHEEK \u003c\/b\u003eis a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT's first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to \u003ci\u003eForbes \u003c\/i\u003e30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website, \u003cb\u003ePaulCheek.com\u003c\/b\u003e, or follow him on LinkedIn.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 8.58 x 8.58 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 02, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748915675424,"sku":"9781394223350","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4a9dad1d78fdc53eaceb23f3186b3cf8.webp?v=1779919958","url":"https:\/\/ebocreations.com\/products\/disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your-business-plan-into-a-business-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}