{"product_id":"disruptive-research-paperback","title":"Disruptive Research - Paperback","description":"\u003cp\u003eby \u003cb\u003eLarry Marine\u003c\/b\u003e (Author), \u003cb\u003eDebbie Levitt\u003c\/b\u003e (Contribution by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour company wants to innovate, disrupt, grab market share, and leap past competitors rather than play catch-up, but the methods you tried had little or no success. Despite trying to be Agile, Lean, efficient, fast, and possibly even customer-centric, common design practices struggle in creating successful outcomes for businesses and ecosystems.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDisruptive Research delves into how knowledge-oriented research and design can uncover truly exceptional insights and create disruptive innovations. If your company is curious about or already likes Jobs To Be Done or discovery-focused methods, Disruptive Research will show how to achieve greater success by following its proven process.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores topics including: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearning users' tasks and unmet needs through observational research.\u003c\/li\u003e\n\u003cli\u003eTranslating these into ripe opportunities for your company.\u003c\/li\u003e\n\u003cli\u003eTask analysis and optimization.\u003c\/li\u003e\n\u003cli\u003eUser knowledge profiles instead of personas, which are often ineffective and not actionable.\u003c\/li\u003e\n\u003cli\u003eKnowledge design: solving user problems and innovating based on what research reveals about users' \"knowledge gaps.\"\u003c\/li\u003e\n\u003cli\u003eTask-oriented design: organizing the design for tasks, rather than features.\u003c\/li\u003e\n\u003cli\u003eTips and tricks to leverage user psychology and behaviors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNumerous examples illustrating these methods from various industries. A practice example evolves along with the book, demonstrating these knowledge-oriented methods by thoroughly detailing each step of the process.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho should read this book?\u003c\/strong\u003e This is a how-to book written for UX researchers and designers familiar with UCD methods who want to apply more evolved methods to website, software, product, and service projects. This book was written for both less experienced UX practitioners as well as more veteran researchers and designers. Additionally, UX managers and directors will benefit from these methods, which will improve procedural and scheduling aspects of their UX projects.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 25, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51776959709472,"sku":"9781734097740","price":48.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/057eca59a3aebbe8d8baf4dd624fac3c.webp?v=1780489054","url":"https:\/\/ebocreations.com\/products\/disruptive-research-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}