{"product_id":"drop-the-pink-elephant-15-ways-to-say-what-you-mean-and-mean-what-you-say-paperback","title":"Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say - Paperback","description":"\u003cp\u003eby \u003cb\u003eBill McFarlan\u003c\/b\u003e (Author), \u003cb\u003eEamonn Holmes\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\"As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles.\" EAMONN HOLMES, GMTV Presenter\u003cbr\u003e \"[Drop the Pink Elephant]...tackle[s] every aspect of personal communication in a crisp, entertaining style.\" THE PLAIN ENGLISH SOCIETY\u003cbr\u003e \"There can be no whitewash at the White House.\" (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.\u003cbr\u003e It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.\u003cbr\u003e In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.\u003cbr\u003e Sharpen your conversation by: \u003cbr\u003e * FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT\u003cbr\u003e * GETTING RID OF THE JARGON\u003cbr\u003e * LEARNING TO SPEAK IN PICTURES\u003cbr\u003e * RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE\u003cbr\u003e * CAPTIVATING AN AUDIENCE\u003cbr\u003e N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eAs GMTV anchor, I interviewed hundreds of people every year. However well they interviewed, every single person would find it easier to explain their case by following these simple principles\u003c\/i\u003e.\" Eamonn Holmes\u003c\/p\u003e \u003cp\u003e\"[Drop the Pink Elephant]\u003ci\u003e...tackle[s] every aspect of personal communication in a crisp, entertaining style\u003c\/i\u003e.\" THE PLAIN ENGLISH SOCIETY \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThere can be no whitewash at the White House\u003c\/i\u003e.\" (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. \u003c\/p\u003e\u003cp\u003eIt is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. \u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e Drop the Pink Elephant, \u003c\/i\u003e Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. \u003ci\u003eDrop the Pink Elephant\u003c\/i\u003e is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. \u003c\/p\u003e\u003cp\u003eSharpen your conversation by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT\u003c\/li\u003e \u003cli\u003eGETTING RID OF THE JARGON\u003c\/li\u003e \u003cli\u003eLEARNING TO SPEAK IN PICTURES\u003c\/li\u003e \u003cli\u003eRECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE\u003c\/li\u003e \u003cli\u003eCAPTIVATING AN AUDIENCE\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eAs GMTV anchor, I interviewed hundreds of people every year. However well they interviewed, every single person would find it easier to explain their case by following these simple principles\u003c\/i\u003e.\" EAMONN HOLMES\u003c\/p\u003e \u003cp\u003e\"[Drop the Pink Elephant]\u003ci\u003e...tackle[s] every aspect of personal communication in a crisp, entertaining style\u003c\/i\u003e.\" THE PLAIN ENGLISH SOCIETY \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThere can be no whitewash at the White House\u003c\/i\u003e.\" (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story. \u003c\/p\u003e\u003cp\u003eIt is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with. \u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e Drop the Pink Elephant, \u003c\/i\u003e Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. \u003ci\u003eDrop the Pink Elephant\u003c\/i\u003e is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. \u003c\/p\u003e\u003cp\u003eSharpen your conversation by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT\u003c\/li\u003e \u003cli\u003eGETTING RID OF THE JARGON\u003c\/li\u003e \u003cli\u003eLEARNING TO SPEAK IN PICTURES\u003c\/li\u003e \u003cli\u003eRECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE\u003c\/li\u003e \u003cli\u003eCAPTIVATING AN AUDIENCE\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eN.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBill McFarlan\u003c\/b\u003e is a journalist, broadcaster and Managing Director of one of Britain's leading media consultancies.\u003cbr\u003e He established The Broadcasting Business in 1989 to help individuals and businesses get their message to the world in a brighter, more positive vivid manner.\u003cbr\u003e Since then, he's conducted more than a thousand media training and presentation skills courses in Britain, France, Spain, the USA, the Caribbean and African.\u003cbr\u003e He's a regular speaker at conferences and passionate advocate of confidence-building techniques.\u003cbr\u003e In Tandem with his business life is a broadcasting career that began in radio in 1980 and took him through news presentation at Scottish Television to ten years with the BBC, anchoring \u003ci\u003eBreakfast News Reporting Scotland, Sportscence and World's Strongest Man.\u003cbr\u003e \u003c\/i\u003eHe's fronted sports programmes on three satellite channels and is a regular contributors to news and current affairs programmes.\u003cbr\u003e Bill lives in Glasgow with his wife and three children.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 7.79 x 5.38 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 12, 2004\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760181346592,"sku":"9781841126371","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bc7b1c88476f33c3ba24b6ddd8be4900.webp?v=1780173796","url":"https:\/\/ebocreations.com\/products\/drop-the-pink-elephant-15-ways-to-say-what-you-mean-and-mean-what-you-say-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}