{"product_id":"editing-by-design-the-classic-guide-to-word-and-picture-communication-for-art-directors-editors-designers-and-students-paperback","title":"Editing by Design: The Classic Guide to Word-And-Picture Communication for Art Directors, Editors, Designers, and Students - Paperback","description":"\u003cp\u003eby \u003cb\u003eJan V. White\u003c\/b\u003e (Author), \u003cb\u003eAlex W. White\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn Industry Classic, Revised for the Modern Age\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, \u003ci\u003eEditing by Design\u003c\/i\u003e, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. \u003cp\u003e\u003c\/p\u003e Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: \u003cul\u003e\n\u003cli\u003eHow to think about \"editing\" and \"design\" as a word person and a design person\u003c\/li\u003e\n\u003cli\u003eTeamwork and collaboration for story clarity\u003c\/li\u003e\n\u003cli\u003eOriginality and inducement for the reader\u003c\/li\u003e\n\u003cli\u003eColumns and grids for organization and consistency\u003c\/li\u003e\n\u003cli\u003eCovers and content listings as tools for deeper reader involvement\u003c\/li\u003e\n\u003cli\u003eHow to use type hierarchy to catch and lure readers\u003c\/li\u003e\n\u003cli\u003eRepresentational and non-representational imagery\u003c\/li\u003e\n\u003cli\u003eUsing color as a branding device\u003c\/li\u003e\n\u003c\/ul\u003e Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJan V. White\u003c\/b\u003e was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-year career. Author of fifteen books on the techniques of publishing and more than 250 articles published worldwide, White gave nearly two thousand seminars for both designers and editors in 27 countries. His point was always that publication design is a rational activity that uses type, image, and space to achieve real communication; further, designers must have a keen interest in words, and editors must understand the importance of design in revealing their stories. White held degrees in architecture from Cornell and Columbia Universities. He lived in Westport, Connecticut, and died in 2014. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAlex W. White\u003c\/b\u003e is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are \u003ci\u003eThe Elements of Graphic Design\u003c\/i\u003e, \u003ci\u003eListening to Type\u003c\/i\u003e, and \u003ci\u003eAdvertising Design and Typography\u003c\/i\u003e. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10 x 8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 05, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769055871264,"sku":"9781621537601","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/7053a03c0b416edd839e11a3854587d3.webp?v=1780341632","url":"https:\/\/ebocreations.com\/products\/editing-by-design-the-classic-guide-to-word-and-picture-communication-for-art-directors-editors-designers-and-students-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}