{"product_id":"effective-data-storytelling-how-to-drive-change-with-data-narrative-and-visuals-hardcover","title":"Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBrent Dykes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. \u003ci\u003eEffective Data Storytelling \u003c\/i\u003ewill teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.\u003c\/p\u003e \u003cp\u003eNarratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at \u003ci\u003eall\u003c\/i\u003e the elements of data storytelling, this unique book will enable you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTransform your insights and data visualizations into appealing, impactful data stories\u003c\/li\u003e \u003cli\u003eLearn the fundamental elements of a data story and key audience drivers\u003c\/li\u003e \u003cli\u003eUnderstand the differences between how the brain processes facts and narrative\u003c\/li\u003e \u003cli\u003eStructure your findings as a data narrative, using a four-step storyboarding process\u003c\/li\u003e \u003cli\u003eIncorporate the seven essential principles of better visual storytelling into your work\u003c\/li\u003e \u003cli\u003eAvoid common data storytelling mistakes by learning from historical and modern examples\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEffective Data Storytelling: How to Drive Change with Data, Narrative and Visuals \u003c\/i\u003eis a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA relatively short time ago, data was looked upon as \"nice to have,\" but not essential to most people's roles or positions. Things have certainly changed. Data has rapidly become an indispensable strategic asset at most organizations, forcing everyone to become increasingly literate and conversant in this new digital language. Even though the use of data continues to increase dramatically, data storytelling remains poorly understood. Many insights fail in the last mile of communication and never deliver on their full potential. Telling an engaging story with data is more than just an extension of data visualization. While your data provides the clarity needed to drive change, it's the storytelling that makes your insights both persuasive and memorable.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEffective Data Storytelling\u003c\/i\u003e shows you \u003ci\u003ehow\u003c\/i\u003e to create a narrative with data and explains \u003ci\u003ewhy\u003c\/i\u003e this method works so effectively. This book helps you combine the science of data with the art of storytelling. Using the three pillars of data storytelling--data, narrative, and visuals--you will develop the skills to convey your insights to others in a powerful and effective manner. Clear, easy-to-read chapters cover every vital aspect of telling a story with data. You begin by exploring the power of stories and learning how to achieve the four key communication goals when sharing data. Next, you will learn about how the human mind processes information and why emotion plays a more powerful role in decision making than facts. The following chapter covers the six essential elements of a data story, your role as the data storyteller, and the importance of knowing your audience.\u003c\/p\u003e \u003cp\u003eOnce you've learned the fundamentals, the rest of the book provides you with step-by-step guidance on turning your data, narrative, and visuals into a complete data story. From the six attributes of an actionable insight, to the different kinds of narrative models, to using storyboarding to organize your key points, to inserting characters and analogies into your data story, to setting up and polishing your visuals--each stage of the process is explained in detail. The final section brings all the elements together and provides real-world examples of engaging data stories in practical scenarios and teaches you how the concepts and principles in this book can be applied to your own insights.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEffective Data Storytelling\u003c\/i\u003e provides you with everything you need to communicate your insights more effectively, understand why data storytelling is so important, and drive positive change with data.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003eEFFECTIVE DATA STORYTELLING\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\"Brent Dykes is the \u003cb\u003eking of data storytelling; he's probably thought about this more than anyone else on the planet.\u003c\/b\u003e No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that.\"\u003cbr\u003e \u003cb\u003e--Thomas H. Davenport, \u003c\/b\u003e Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of \u003ci\u003eCompeting on Analytics\u003c\/i\u003e and \u003ci\u003eThe AI Advantage\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us \u003cb\u003ehow to ideate data-driven stories and bring them to fruition \u003c\/b\u003ewhile walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how.\"\u003cbr\u003e \u003cb\u003e--Alberto Cairo, \u003c\/b\u003e Knight Chair at the University of Miami, Author of \u003ci\u003eHow Charts Lie\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\"Dykes does a \u003cb\u003emasterful job of making the vague concept of 'data storytelling' tangible and actionable.\u003c\/b\u003e With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an \u003cb\u003eengaging read that is also specific and tactical.\u003c\/b\u003e\"\u003cbr\u003e \u003cb\u003e--Tim Wilson, \u003c\/b\u003e Senior Director of Analytics, Search Discovery \u003c\/p\u003e \u003cp\u003e\"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!\"\u003cbr\u003e \u003cb\u003e--Maria Massei-Rosato, \u003c\/b\u003e Adjunct Professor, Parsons School of Design \u003c\/p\u003e \"If you're tasked with presenting analytical results, then \u003cb\u003ethis book is a must-read\u003c\/b\u003e. Brent discusses a wide range of research on how people communicate in general and then ties that research to \u003cb\u003especific actions you can take to put together an effective story\u003c\/b\u003e in an analytics setting. The book does a great job of making the case that we often approach analytics presentations poorly and then showing us how to improve.\"\u003cbr\u003e \u003cb\u003e--Bill Franks, \u003c\/b\u003e Author and Chief Analytics Officer, International Institute for Analytics\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBRENT DYKES\u003c\/b\u003e brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular \u003ci\u003eForbes\u003c\/i\u003e contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the \"Most Influential Industry Contributor Award\" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.1 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 17, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772720251168,"sku":"9781119615712","price":41.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/976197de27a367d77a0e6d3f7d8c0132.webp?v=1780412457","url":"https:\/\/ebocreations.com\/products\/effective-data-storytelling-how-to-drive-change-with-data-narrative-and-visuals-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}