{"product_id":"employer-branding-for-dummies-paperback","title":"Employer Branding for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003eRichard Mosley\u003c\/b\u003e (Author), \u003cb\u003eLars Schmidt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAttract the very best talent with a compelling employer brand \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eEmployer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Perfect your recruitment marketing\u003c\/li\u003e \u003cli\u003eDevelop a compelling employer value proposition (EVP)\u003c\/li\u003e \u003cli\u003eDemonstrate your employer brand ROI\u003c\/li\u003e \u003c\/ul\u003e Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003ePerfect your recruitment marketing\u003c\/li\u003e \u003cli\u003eDevelop a compelling employer value proposition\u003c\/li\u003e \u003cli\u003eDemonstrate your employer brand ROI\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eAttract and retain the very best talent\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer -- and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside ...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate a strong business case\u003c\/li\u003e \u003cli\u003eDevelop an effective strategy\u003c\/li\u003e \u003cli\u003eIdentify your key target audiences\u003c\/li\u003e \u003cli\u003eCreate a compelling brand promise\u003c\/li\u003e \u003cli\u003eBuild an attractive career site\u003c\/li\u003e \u003cli\u003eHarness social media\u003c\/li\u003e \u003cli\u003eDeliver an engaging experience\u003c\/li\u003e \u003cli\u003eIdentify the right metrics and KPIs\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRichard Mosley, \u003c\/b\u003e Universum's Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.\u003cbr\u003e \u003cb\u003eLars Schmidt, \u003c\/b\u003e Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.2 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 06, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759269478688,"sku":"9781119071648","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4b95c454c5adfb21a4d0148e6113197a.webp?v=1780147437","url":"https:\/\/ebocreations.com\/products\/employer-branding-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}