{"product_id":"empowered-ordinary-people-extraordinary-products-hardcover","title":"Empowered: Ordinary People, Extraordinary Products - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMarty Cagan\u003c\/b\u003e (Author), \u003cb\u003eChris Jones\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003ci\u003ewho\u003c\/i\u003e they hire, but rather \u003ci\u003ehow\u003c\/i\u003e they enable their people to work together to solve hard problems and create extraordinary products. \u003c\/p\u003e \u003cp\u003eAs legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\" \u003c\/p\u003e \u003cp\u003eThe goal of \u003ci\u003eEMPOWERED\u003c\/i\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. \u003c\/p\u003e \u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003ci\u003eINSPIRED, EMPOWERED\u003c\/i\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. \u003c\/p\u003e \u003cp\u003eThe book covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ewhat it means to be an empowered product team, and how this is different from the \"feature teams\" used by most companies to build technology products\u003c\/li\u003e \u003cli\u003erecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e \u003cli\u003ecreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e \u003cli\u003etranslating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build\u003c\/li\u003e \u003cli\u003eredefining the relationship of the product teams to the rest of the company\u003c\/li\u003e \u003cli\u003edetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEMPOWERED\u003c\/i\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? \u003c\/p\u003e\u003cp\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. \u003c\/p\u003e\u003cp\u003eAs legendary Silicon Valley coach-and coach to the founders of several of today's leading tech companies-Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\" \u003c\/p\u003e\u003cp\u003eThe goal of \u003ci\u003eEMPOWERED\u003c\/i\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. \u003c\/p\u003e\u003cp\u003eA natural companion to Marty Cagan's bestseller, \u003ci\u003eINSPIRED, EMPOWERED\u003c\/i\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThe book covers: \u003c\/b\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow empowered product teams are different from the \"feature teams\" used by most companies to build technology products\u003c\/li\u003e \u003cli\u003eRecruiting and coaching the members of product teams\u003c\/li\u003e \u003cli\u003eCreating an inspiring product vision and product strategy\u003c\/li\u003e \u003cli\u003eAssigning teams problems to solve--rather than features to build\u003c\/li\u003e \u003cli\u003eTransforming the product organization from feature teams to empowered product teams\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecome the leader your product teams, and your company, need you to be.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Every product leader--no--every CEO and senior management team should read this. Now.\"\u003cbr\u003e \u003cb\u003e--PHIL TERRY\u003c\/b\u003e, Founder, Collaborative Gain; co-author, \u003ci\u003eCustomers Included\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That's what Marty and Chris do in this book. This is essential reading for every product leader.\"\u003cbr\u003e \u003cb\u003e--WYATT JENKINS\u003c\/b\u003e, SVP Product, Procore \u003c\/p\u003e\u003cp\u003e\"Marty Cagan's \u003ci\u003eINSPIRED\u003c\/i\u003e motivated a generation of product managers to build products customers love, and \u003ci\u003eEMPOWERED\u003c\/i\u003e is the blueprint leaders need to transform their organizations and empower their teams to deliver on that inspiration.\"\u003cbr\u003e \u003cb\u003e--MARTIN ERIKSSON\u003c\/b\u003e, Co-Founder, Mind the Product \u003c\/p\u003e\u003cp\u003e\"Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes \u003ci\u003eEMPOWERED\u003c\/i\u003e a must-read for new, aspiring, and experienced product leaders.\"\u003cbr\u003e \u003cb\u003e--TERESA TORRES\u003c\/b\u003e, Product Discovery Coach, Product Talk \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e is a must-read for product leaders in the same way \u003ci\u003eINSPIRED\u003c\/i\u003e is unquestionably the most influential book in tech product management.\"\u003cbr\u003e \u003cb\u003e--FELIPE CASTRO\u003c\/b\u003e, Founder, OutcomeEdge \u003c\/p\u003e\u003cp\u003e\"This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis--as I do with \u003ci\u003eINSPIRED. EMPOWERED\u003c\/i\u003e needs to be on the shelf of all product leaders and aspiring product leaders.\"\u003cbr\u003e \u003cb\u003e--GABRIELLE BUFREM\u003c\/b\u003e, Manager of Product Management, VMware \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eEMPOWERED\u003c\/i\u003e is full of straight talk for anyone looking to understand how the best product teams operate. The book demonstrates that great product companies aren't made by magic--the structure and leadership of the product development organization creates the environment for success.\"\u003cbr\u003e \u003cb\u003e--HOLLY HESTER-REILLY\u003c\/b\u003e, Founder, H2R Product Science\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARTY CAGAN\u003c\/b\u003e is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling \u003ci\u003eINSPIRED: How To Create Tech Products Customers Love.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRIS JONES\u003c\/b\u003e has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 9.2 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 03, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768783896864,"sku":"9781119691297","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cc1abf92bdf9c07fab7cbcc8c4cde824.webp?v=1780337202","url":"https:\/\/ebocreations.com\/products\/empowered-ordinary-people-extraordinary-products-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}