{"product_id":"en-vogue-poster-collection-32-paperback","title":"En Vogue: Poster Collection 32 - Paperback","description":"\u003cp\u003eby \u003cb\u003eBettina Richter\u003c\/b\u003e (Editor), \u003cb\u003eElke Gaugele\u003c\/b\u003e (Text by (Art\/Photo Books))\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompiling fashion advertisements from the past 100 years, \u003ci\u003eEn Vogue\u003c\/i\u003e shows how fashion reveals the aspirations of its era\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAdvertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. They are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a \u003ci\u003epars pro toto\u003c\/i\u003e illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eEn Vogue\u003c\/i\u003e brings together fashion advertising spanning roughly 100 years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 96\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 9.4 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 08, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768761712928,"sku":"9783037786413","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/df2b3a5062311faf7a7f86466f56667d.webp?v=1780336823","url":"https:\/\/ebocreations.com\/products\/en-vogue-poster-collection-32-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}