{"product_id":"essential-mcluhan-paperback","title":"Essential McLuhan - Paperback","description":"\u003cp\u003eby \u003cb\u003eEric McLuhan\u003c\/b\u003e (Editor), \u003cb\u003eFrank Zingrone\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEssential McLuhan\u003c\/em\u003e brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.\u003cbr\u003eThis comprehensive collection includes extracts from McLuhan's famous books \u003cem\u003eUnderstanding Media\u003c\/em\u003e and \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 05, 1997\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755805212960,"sku":"9780415162456","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b2a4aba93c5174e6a1e9ea4d25375802.webp?v=1780068637","url":"https:\/\/ebocreations.com\/products\/essential-mcluhan-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}