{"product_id":"events-feasibility-and-development-from-strategy-to-operations-paperback","title":"Events Feasibility and Development: From Strategy to Operations - Paperback","description":"\u003cp\u003eby \u003cb\u003eWilliam O'Toole\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEvents Feasibility and Development: From Strategy to Operations 2nd Edition\u003c\/em\u003e outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study. \u003c\/p\u003e \u003cp\u003eFascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations. \u003c\/p\u003e \u003cp\u003eEach chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA full explanation of the maturity model including post-pandemic solutions\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eNew case studies and exhibits\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA new section on teaching and training in event management\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eThe chapters are fully supported by further current case studies and examples on the publisher's and the author's website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWilliam O'Toole\u003c\/strong\u003e is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9.69 x 7.44 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51779272147232,"sku":"9781032000879","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/00e70fd29e8115b8193c2210718a0f20.webp?v=1780514396","url":"https:\/\/ebocreations.com\/products\/events-feasibility-and-development-from-strategy-to-operations-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}