{"product_id":"everything-is-obvious-how-common-sense-fails-us-paperback","title":"Everything Is Obvious: How Common Sense Fails Us - Paperback","description":"\u003cp\u003eby \u003cb\u003eDuncan J. Watts\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBy understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. \u003cp\u003e\u003c\/p\u003eIt seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these \"influencers\" in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. \u003cp\u003e\u003c\/p\u003eWatts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDUNCAN WATTS, \u003c\/b\u003e a principal research scientist at Microsoft Research, was a professor of sociology at Columbia University. A former officer in the Royal Australian Navy, he holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He is the author of \u003ci\u003eSix Degrees: The Science of a Connected Age\u003c\/i\u003e. He lives in New York City. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor more information visit www.everythingisobvious.com\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 8.04 x 5.25 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 26, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754208297248,"sku":"9780307951793","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a928180622ac33ea347b2041c6915190.webp?v=1780035763","url":"https:\/\/ebocreations.com\/products\/everything-is-obvious-how-common-sense-fails-us-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}