{"product_id":"experience-design-a-framework-for-integrating-brand-experience-and-value-paperback","title":"Experience Design: A Framework for Integrating Brand, Experience, and Value - Paperback","description":"\u003cp\u003eby \u003cb\u003ePatrick Newbery\u003c\/b\u003e (Author), \u003cb\u003eKevin Farnham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBridge the gap between business and design to improve the customer experience \u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. \u003ci\u003eExperience Design\u003c\/i\u003e bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eExperience Design\u003c\/i\u003e also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how to use experience-centric design for better customer engagement\u003c\/li\u003e \u003cli\u003eOffers a framework for thinking and talking about \"experience design,\" from a company and customer perspective\u003c\/li\u003e \u003cli\u003eAuthors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eImprove the quality of the experiences customers have with your company and watch engagement soar.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat will your customers experience today?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusinesses thrive when they can engage customers. While many companies understand that design is a powerful tool for engagement, they lack the vocabulary, tools, and processes required to enable design to make a difference. \u003ci\u003eExperience Design\u003c\/i\u003e provides a new way for business and design to collaborate by explaining how to integrate brand, value, and customer experience to build engagement. You'll learn how to think about design as a system of interdependent processes and outcomes, and work with design partners more efficiently to create better quality experiences across the entire customer journey.\u003c\/p\u003e \u003cp\u003eA reference tool for both business leaders and designers, \u003ci\u003eExperience Design\u003c\/i\u003e will keep your team focused on what's most important.\u003c\/p\u003e \u003cp\u003e\"Following in the footsteps of Walter Dorwin Teague's 1940 Industrial Design classic \u003ci\u003eDesign this Day\u003c\/i\u003e, Newbery and Farnham's book defines a place for Experience Design in a world that is shifting from physical to digital. The duo's authoritative take on how experience designers knit together the fields of design and business shows how they relentlessly anticipate, intuit, model and create value for organizations of all kinds. \u003ci\u003eExperience Design\u003c\/i\u003e both brings about a new level of understanding and asserts the value of this rapidly evolving field.\"\u003cbr\u003e \u003cb\u003e--John Maeda\u003c\/b\u003e, President, Rhode Island School of Design\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePatrick Newbery\u003c\/b\u003e is the Chief Strategy Officer of Method, Inc. He uses his experience with strategy, brand, innovation, and design to develop the tools and frameworks that the company uses to shape client engagements. He lives in Berkeley and spends much of his free time trying to keep up with his two children.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKevin Farnham\u003c\/b\u003e is the Chief Executive Officer of Method, Inc., where he is responsible for company strategy, global recruiting, and business development. His passion is for helping companies create truly great brands, products, and services through design. Over the course of the past two decades, he has worked directly with business leaders from companies such as Apple, BBC, Microsoft, MoMA, Nike, Google, and TED Conferences.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761090625824,"sku":"9781118609637","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c60ede319031b6b8f41c4456ac3025ad.webp?v=1780199425","url":"https:\/\/ebocreations.com\/products\/experience-design-a-framework-for-integrating-brand-experience-and-value-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}